Quantifying Marketing Dollars Spent

Have Marketing Dollars left your Business account every month? Make sure you are tracking them effectively! This blog is about gaining an understanding of your marketing and advertising dollars spent and how they can be properly tracked through your financial information.  You should have a good understanding of how much you are spending and how it impacts your bottom line. 

 

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Xiomara Reyes
Looking under the hood of the financial data

 

It is always good to know if there are any areas that need improvement within your company that can help you with your financial future.  The financial records can be utilized to navigate your company.  At Cooper CPA Group we offer a service called “Looking under the Hood”.  The following knowledge could be gained through this process.

 

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Xiomara Reyes
Understanding your financial data

 

This blog is specifically geared for teaching an entrepreneur how they should gain a better understanding of their financial information. The decision making process can be greatly enhanced by using your balance sheet, income statement, and underlying financial data. You can pivot more promptly, that can create a positive financial impact. Using financial data will assist you with changing your business direction, increase revenue streams, and allow you to learn how to analyze your expenses to increase your bottom line.

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Xiomara Reyes
New Pass-Through Entity Rules

One of the most important – and complicated – changes in the new tax reform act is to tax rules affecting small businesses that are treated as “pass-through entities.”

The good news is that if you own one of these businesses you may get as much as a 20 percent reduction to the taxation of business net income under the new rules. However, calculating the actual deduction can become very complex. It depends upon several factors, including your level of income, your profession, the amount your business spends on wages and property acquired during the year.

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